What To Look for While Tracking Site Traffic

When running an online business, you will be in quite a gainful position as compared to other businesses since almost every facet of your business could be measured including where your customers are coming from, how long they spend on your website, which pages they visit and how much time they spend on each of them, the keywords they use, etc.

This data can all be accessed quite easily since it’s recorded on a web log and you will simply have to access the host and view everything from there. An even better option is for you to access one of the many free programs for studying analytics which are available online. These programs retrieve data for you and give you in-depth information on what you have to do next.

When you’ve set up one of these tools, the next thing you need to do is look at the key statistics. The items are going to help you greatly when it comes to enhancing the traffic generation on your website:

• Unique visitors: It’s always about the number of new visitors who have visited your website isn’t it? If you don’t have too many visitors, you should consider improving your campaign through a PPC scheme.
• Page views: This shows the how popular each of your web pages are. When you know which pages of yours are doing well, you can consider creating more links to those pages from within your website.

Referrers: This can be really useful information since it can help identify websites which are referring the most visitors to your site. Then you can look for similar websites and start promoting yourself on them too. This will only results in more backlinks which is great for the growth and increase of traffic on your website. Isn’t that what you want?