Written by Terrence Hawthorne
In simple terms, SERP, or Search Engine Results Page, is the page that pops up when you enter a query into a search engine like Google. It's the tool that lists the results for your search, providing a variety of content such as web pages, images, and even local business listings. The way it works is fascinating. Search engines use complex algorithms, which consider factors like keywords and relevance, to determine what results to show for a specific search. So, the better optimized your site is for these factors, the higher it's likely to rank on the SERP.